If you’ve visited a retail store, grocery store, or shopping mall recently, you may have noticed an increasing number of security trailers stationed in parking lots. These towering, camera-equipped units have become a common sight as businesses take proactive steps to combat theft, vandalism, and other criminal activity. But while these security measures aim to deter crime, they also contribute to an elevated public perception that crime is a growing problem—one that can significantly impact shopper behavior and retailer revenue.

Why Security Trailers Are on the Rise

Retail crime is at an all-time high. According to the National Retail Federation (NRF), organized retail crime (ORC) increased by 26.5% in 2021 alone. In addition, nearly 70% of retailers reported a rise in violence and aggression associated with theft. As a result, businesses are turning to security trailers as a visible deterrent, hoping to discourage criminal activity before it happens.

The presence of these units often serves as an effective crime deterrent. However, they also contribute to a heightened perception of danger. Research shows that fear of crime can deter shoppers, leading to a 7-10% decrease in retail foot traffic. Additionally, 90% of consumers say brand reputation influences their shopping decisions, meaning a store that feels unsafe could lose loyal customers over time.

A More Discreet Approach to Security

While security trailers provide an obvious visual deterrent, some companies are choosing a more subtle yet effective approach. Remote Ally offers a unique, proprietary camera configuration that prioritizes both safety and customer experience. Using Camect, the most reliable proactive video security analytic on the market, Remote Ally can detect and respond to threats in real-time—without the imposing presence of large, obtrusive security units.

“At Remote Ally, we understand the importance of both the perception and reality of safety,” says Eddie Conlon, owner of Remote Ally. “We take pride in preventing incidents before they happen, ensuring that life can go on without upsetting disturbances.”

As retailers and shopping centers navigate the balance between crime prevention and maintaining a welcoming environment, solutions like Remote Ally offer a promising way forward. By leveraging advanced technology without creating an atmosphere of fear, businesses can protect their customers, safeguard their reputations, and preserve the seamless shopping experience that consumers expect.

Remote Ally